Sunday, September 13, 2015

Facebook Launches Shopping Call-to-Actions, Business Platform

Facebook has recently discussed their plans of renovating the platform. In July, the social media company opened a forum regarding the changes in both iOS and Android FB apps soon to be unveiled. On the second week of September, Facebook has finally introduced the new News Feed.

On the newly updated News Feed, Facebook has diminished most of the spams such as memes and silly videos uploaded on the app. So far, the application has been working well in terms of optimal performance.

Furthermore, Facebook has updated the settings wherein the user can now change customize who are their priority users to check on their news feed, to reach out those who have been unfollowed and check on more pages that are, on record, would be interesting depending on the user’s interests. Basically, Facebook has made innovations on reading their users’ interests.

Meantime, this is also a great news to those who are working on the social media for a living. Business marketers, who eventually have their company pages, shall love the new shopping page feature which was first available in July. Just like the usual Amazon and eBay features, Facebook will now be having the ‘Shop’ button where users and look for their needs and a guaranteed delivery door-to-door, depending on the transaction and terms of the company, is likely. There are brochures and promotional products available on the said feature. It’s eventually like a whole new platform of online shopping – but on the social media king!

Such feature is confirmed by Recode, from the statement of Shomair, as reported on Buzzfeed. Moreover, the platform will be featuring a better and more efficient call-to-action at the top of every shopping page. Such call-to-action bars will be helpful in creating a faster and easier access to the seller, to a customer care chatbox or to the hotline.

There are millions of active users on Facebook, and every day there are people who creates and goes out to reconnect with people. Having this said, it is inevitable to have the company rising as one of Amazon-like or eBay-like online shopping platforms.

No comments:

Post a Comment